Network Marketing Online Jumps Into the 21st Century With MLM Business

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MLM business marketing has turned around over the past few years. The 'old school' techniques of network marketing online and offline are long gone. Now, network marketers have become more advanced in their marketing efforts. It seems that the 'old school' techniques of the 80's and 90's have now advanced to specific terms like, attraction marketing, or magnetic marketing, and relying on Google Adwords campaigns.

Lead generation is a cornerstone for any MLM business if they want to succeed. When MLM businesses began to crop up in the 1980's and 1990's, they always taught their new distributors or associates a specific form of marketing. This was called tapping into your warm market. MLM leaders taught their associates to talk to family and friends, make a list of 100 people you know, approach strangers in line at the bank or grocery store, put business cards on car windows, post flyers, and purchase leads to call. This worked for quite some time, but it took many years for someone to build an MLM business.

Now, network marketing online has become the way to promote your MLM business. Gone are the days of relying on Aunt Marge and Uncle Earnie to build your business. Today, computer savy networkers build their MLM business much faster by using advanced techniques such as list building with autoresponders, video marketing, social networking and Google Adwords campaigns. The leads generated from this type of marketing are funneled into a capture page and sent emails by autoresponder to make the sale. Many times, prospects will sign up without even speaking with the MLM business owner. This type of marketing now is referred to as attraction marketing, or magnetic marketing.

So, gone are the days of warm market selling. If you want to move fast today, you'll need to devise a system that attracts your prospect like a magnet and does the selling for you. You'll also need to stay abreast of the most advanced marketing techniques. Otherwise, you might be left behind choking on your competitors dust.

William Drapcho
Internet Marketing Coach
http://profitpalsforlife.com